Hierarchical response models: Do they have a place in planning an IMC program?

Posted in: Academics, Marketing on December 19th, 2014

Note: this is a short essay I wrote for an Integrated Marketing Communications course I took in 2013 and has been slightly modified to suit this blog. It is based on theory in the course text – Advertising and Promotion: An Integrated Marketing Communications Perspective – by George and Michael Belch. A hierarchical response model allows marketers … read more

CSM WordPress Theme v0.3

Posted in: Code, Web Design, Work on December 12th, 2014

Today my focus was on easy analytics code insertion into my WordPress theme… I had already setup MixPanel to track WordPress pages by page type, but I wanted to easily add analytics tracking code without digging into theme files. I use MixPanel, Heap Analytics and Google Tag Manager, and they required insertion in different parts … read more

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I’m Now Google Adwords Certified!

Posted in: Marketing, Work on December 11th, 2014

After many years working professionally with Google Adwords, I finally knocked over the Google Adwords Fundamentals and Advanced Search exams. I know some (many?) PPC pros don’t give much weight to Google’s in-house certification – experience is much more valuable – but I have been working with Adwords for over 6 years now, and wanted … read more