Hierarchical response models: Do they have a place in planning an IMC program?

Posted in: Academics, Marketing on December 19th, 2014

Note: this is a short essay I wrote for an Integrated Marketing Communications course I took in 2013 and has been slightly modified to suit this blog. It is based on theory in the course text – Advertising and Promotion: An Integrated Marketing Communications Perspective – by George and Michael Belch. A hierarchical response model allows marketers … read more

The Concept of Flow: A Convergence of Psychological Immersion and Website Design

Posted in: Academics, Web Design, Work on September 21st, 2012

Flow as a psychological state and flow in relation to the way a website is designed align and shrewd marketers will design websites to create an engaging, immersive experience, thus facilitating psychological flow. Csikszentmihalyi (1997) suggests that flow is an optimal experience, characterised by doing things without thinking; a sense of “time flies”; and an … read more