CSM WordPress Theme v0.3

Posted in: Code, Web Design, Work on December 12th, 2014

Today my focus was on easy analytics code insertion into my WordPress theme… I had already setup MixPanel to track WordPress pages by page type, but I wanted to easily add analytics tracking code without digging into theme files. I use MixPanel, Heap Analytics and Google Tag Manager, and they required insertion in different parts … read more

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Email Marketing Automation with Insightly and Mailchimp

Posted in: Code, Marketing, Work on December 5th, 2014

Generic email blasting is a “throw shit against a wall and see what sticks” strategy. Instead, drip feeding potential customers personalized information that is relevant to their situation is a much better way to nurture and convert potential customers, and automating these emails frees up the sales team for more important tasks like hosting long lunches and playing Farmville. A … read more

Setting up Mixpanel pageview and click tracking for WordPress

Posted in: Code, Marketing, Work on December 2nd, 2014

I have been playing around with Google Tag Manager, MixPanel and event tracking for my blog today. For those who haven’t tried MixPanel, you should definitely check it out! It’s free for small websites and it has excellent event tracking features, funnel tracking and allows you to set identities and send automated notifications to your … read more