Hierarchical response models: Do they have a place in planning an IMC program?

Posted in: Academics, Marketing on December 19th, 2014

Note: this is a short essay I wrote for an Integrated Marketing Communications course I took in 2013 and has been slightly modified to suit this blog. It is based on theory in the course text – Advertising and Promotion: An Integrated Marketing Communications Perspective – by George and Michael Belch. A hierarchical response model allows marketers … read more

I’m Now Google Adwords Certified!

Posted in: Marketing, Work on December 11th, 2014

After many years working professionally with Google Adwords, I finally knocked over the Google Adwords Fundamentals and Advanced Search exams. I know some (many?) PPC pros don’t give much weight to Google’s in-house certification – experience is much more valuable – but I have been working with Adwords for over 6 years now, and wanted … read more

Email Marketing Automation with Insightly and Mailchimp

Posted in: Code, Marketing, Work on December 5th, 2014

Generic email blasting is a “throw shit against a wall and see what sticks” strategy. Instead, drip feeding potential customers personalized information that is relevant to their situation is a much better way to nurture and convert potential customers, and automating these emails frees up the sales team for more important tasks like hosting long lunches and playing Farmville. A … read more

Setting up Mixpanel pageview and click tracking for WordPress

Posted in: Code, Marketing, Work on December 2nd, 2014

I have been playing around with Google Tag Manager, MixPanel and event tracking for my blog today. For those who haven’t tried MixPanel, you should definitely check it out! It’s free for small websites and it has excellent event tracking features, funnel tracking and allows you to set identities and send automated notifications to your … read more

Salted Responsive Email Template for MailChimp

Posted in: Marketing, Work on November 11th, 2014

Yesterday I was creating some email campaigns for an upcoming promotional event and decided to freshen up the design with some responsiveness to see if conversion rates improve. Of course, being in a hurry (as always!) I searched for a template to start from. During my search I found Salted, a clean and responsive email template which has been … read more

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Apparently ‘Oz’ is a Cuss Word

Posted in: Marketing, Work on May 13th, 2014

This morning I was trying to figure out why my Facebook ads kept getting disapproved. I contacted Facebook support who said they were fine and approved them, only to have them disapproved a few minutes later by the automated approval system. The not approved message insinuated my ad used profanity or included inappropriate content, as below. … read more

Persona Profiling and Personalisation: The Future of Marketing

Posted in: Marketing, Work on November 5th, 2012

Your customer types should be the first discussion topic when you are putting together a marketing plan. Sadly; however, when many people identify their customer profile, they give a very broad brush description. “My customers are usually small businesses.” “My customers are usually over 50.” “My customers are high-profile executives.” Let’s be honest, we all … read more