e-Commerce Loyalty Lessons from Amazon

Posted in: Marketing, Web Design, Work on August 31st, 2012

I just read this Econsultancy article by Chris Moffat: How does Amazon get away with it? and it prompted some thinking into loyalty drivers. In the article Moffat identifies a number of ways Amazon breaks ecommerce rules. In his words: The product reviews often display polar opposite opinions on the same page, often lacking justification. How does that aid … read more

Diversify and Thrive: Avoiding the Pitfalls of a One-Eyed Web Strategy

Posted in: Marketing, Work on June 14th, 2012

Some webmasters aspire to a number one ranking in Google like a teenager yearns for a front row seat at a One Direction concert. Whether that’s because of the traffic increase a high ranking can yield or because of the boost to their ego, who knows? But the myopic belief that Search Engine Optimisation and Google … read more

5 Steps to a Conversion Friendly Website

Posted in: Marketing, Work on March 7th, 2012

So you’ve got yourself a fancy schmancy website with all the bells and whistles, the graphics reminiscent of Van Gogh’s Irises and your content worthy of a Pulitzer. Let’s assume you are generating traffic, you have setup goals in your preferred web analytics tool and you are seeing some conversions (product purchases, lead generations etc). … read more

Andy Grammer’s Interactive Video for Keep Your Head Up

Posted in: Life, Marketing, Music, Work on January 31st, 2012

I discovered Andy Grammer a few months ago via Pandora but finally checked out his award-winning interactive music video recently. Honestly, I don’t watch many music videos because they rarely tell a captivating story. However, in the Keep Your Head Up video, Andy and his creative team (a partnership between Interlude, S-Curve and Vevo) commingle the song, story and … read more