Email Marketing Automation with Insightly and Mailchimp

Posted in: Code, Marketing, Work on December 5th, 2014

Generic email blasting is a “throw shit against a wall and see what sticks” strategy. Instead, drip feeding potential customers personalized information that is relevant to their situation is a much better way to nurture and convert potential customers, and automating these emails frees up the sales team for more important tasks like hosting long lunches and playing Farmville. A … read more

Setting up Mixpanel pageview and click tracking for WordPress

Posted in: Code, Marketing, Work on December 2nd, 2014

I have been playing around with Google Tag Manager, MixPanel and event tracking for my blog today. For those who haven’t tried MixPanel, you should definitely check it out! It’s free for small websites and it has excellent event tracking features, funnel tracking and allows you to set identities and send automated notifications to your … read more

What is the ideal room temperature for a sleeping baby?

Posted in: Family, Life on November 30th, 2014

  Well it turns out the answer isn’t as simple as one might think! TL;DR: When putting your baby down to sleep, you should take into account the room temperature, the possible fluctuations of room temperature caused by external factors (outside temperature or heating devices), the baby’s attire and coverings and also any illnesses that may … read more

How to photograph a baby with Christmas lights and create bokeh effect

Posted in: Family, Life, Photos on November 22nd, 2014

I have had a few questions about how I setup my Christmas lights bokeh and baby photoshoot that I did for our Christmas card, so I thought I’d put together some instructions on how to do this. First, a quick disclaimer. Letting your baby play with electric Christmas lights may put them at risk of electric shock … read more

Salted Responsive Email Template for MailChimp

Posted in: Marketing, Work on November 11th, 2014

Yesterday I was creating some email campaigns for an upcoming promotional event and decided to freshen up the design with some responsiveness to see if conversion rates improve. Of course, being in a hurry (as always!) I searched for a template to start from. During my search I found Salted, a clean and responsive email template which has been … read more