Salted Responsive Email Template for MailChimp

Posted in: Marketing, Work on November 11th, 2014

Yesterday I was creating some email campaigns for an upcoming promotional event and decided to freshen up the design with some responsiveness to see if conversion rates improve.

Of course, being in a hurry (as always!) I searched for a template to start from. During my search I found Salted, a clean and responsive email template which has been tested thoroughly for cross-client compatibility. So I forked it, added MailChimp template tags and created an alternate version with the entire content wrapped in A/B testing tags to make it easier to test content variations. Hopefully this is useful to someone else too!

Update 13 Nov 2014: Also included is a template for MailChimp RSS campaigns… Just add your feed, add text to the editable fields and RSS away!

Get the code on Github



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