Setting up Mixpanel pageview and click tracking for WordPress

Posted in: Code, Marketing, Work on December 2nd, 2014

I have been playing around with Google Tag Manager, MixPanel and event tracking for my blog today. For those who haven’t tried MixPanel, you should definitely check it out! It’s free for small websites and it has excellent event tracking features, funnel tracking and allows you to set identities and send automated notifications to your … read more

5 Steps to a Conversion Friendly Website

Posted in: Marketing, Work on March 7th, 2012

So you’ve got yourself a fancy schmancy website with all the bells and whistles, the graphics reminiscent of Van Gogh’s Irises and your content worthy of a Pulitzer. Let’s assume you are generating traffic, you have setup goals in your preferred web analytics tool and you are seeing some conversions (product purchases, lead generations etc). … read more

Google Analytics – Analyse Landing Page Engagement from Facebook Campaign

Posted in: Marketing, Work on May 31st, 2011

Most of us would probably rather pull out our fingernails than delve into the deep dark world of data analysis. So to get you started, we are going to do some hand holding, back massaging and slowly climb into Google Analytics with a simple analysis of a Facebook campaign. Goal: Promote event on Facebook. Gauge … read more

Getting Started With Google Analytics

Posted in: Marketing, Work on April 5th, 2011

Web analytics doesn’t always mean hours spent combing through pages of data reports, nor are you required to undertake in depth technical analysis. To get started all that is required is the occasional checking of website data, some quick analysis and quick creation of action plans based on your findings. Web analytics can get also … read more