Over the last week I have been updating my resume in preparation to start the job hunting process. Being a bit of a geek, I also wanted to make sure I had a lovely online resume I could use to send some targeted traffic to, via Facebook and Twitter ads. However, when I tried to … read more
I have been playing around with Google Tag Manager, MixPanel and event tracking for my blog today. For those who haven’t tried MixPanel, you should definitely check it out! It’s free for small websites and it has excellent event tracking features, funnel tracking and allows you to set identities and send automated notifications to your … read more
Note: This is a short essay I wrote as part of a business analysis course, completed as part of my Master of Marketing degree. In qualitative research the researcher has immense responsibility – it is through their lens that research data will be analyzed; therefore, the ability to manage their own personal bias is crucial … read more
So you’ve got yourself a fancy schmancy website with all the bells and whistles, the graphics reminiscent of Van Gogh’s Irises and your content worthy of a Pulitzer. Let’s assume you are generating traffic, you have setup goals in your preferred web analytics tool and you are seeing some conversions (product purchases, lead generations etc). … read more
Your call to action is asking website visitors to do “something”; usually in the web realm “something” means encouraging them to click a link or a button that will flow through towards a predetermined goal conversion.
Every website should have goals, whether you are selling buttons, campaigning to become class president or posting cat pictures for your mum to see. Some common goals are reaching a specific page (eg, the thank you page at the end of a sale), number of pages visited, time on website or a specific path through … read more
Most of us would probably rather pull out our fingernails than delve into the deep dark world of data analysis. So to get you started, we are going to do some hand holding, back massaging and slowly climb into Google Analytics with a simple analysis of a Facebook campaign. Goal: Promote event on Facebook. Gauge … read more
Web analytics doesn’t always mean hours spent combing through pages of data reports, nor are you required to undertake in depth technical analysis. To get started all that is required is the occasional checking of website data, some quick analysis and quick creation of action plans based on your findings. Web analytics can get also … read more