e-Commerce Loyalty Lessons from Amazon

Posted in: Marketing, Web Design, Work on August 31st, 2012

I just read this Econsultancy article by Chris Moffat: How does Amazon get away with it? and it prompted some thinking into loyalty drivers. In the article Moffat identifies a number of ways Amazon breaks ecommerce rules. In his words: The product reviews often display polar opposite opinions on the same page, often lacking justification. How does that aid … read more

Getting Your Business Online

Posted in: Marketing, Work on February 4th, 2011

With around 50% of consumers searching online before making a purchase decision, getting your business found is no longer a matter of posting flyers under car windscreens at the local supermarket. You need to get online! Yes, getting online takes some effort, but the chance to connect with 50% more potential customers will almost certainly … read more