Email Marketing Automation with Insightly and Mailchimp

Posted in: Code, Marketing, Work on December 5th, 2014

Generic email blasting is a “throw shit against a wall and see what sticks” strategy. Instead, drip feeding potential customers personalized information that is relevant to their situation is a much better way to nurture and convert potential customers, and automating these emails frees up the sales team for more important tasks like hosting long lunches and playing Farmville. A … read more

An Introduction to Email Marketing

Posted in: Marketing, Work on November 30th, 2010

In this digital world of daily Viagra deals, Nigerian bank scams and Farmville updates, many businesses find it difficult to engage customers with legitimate email marketing. Email marketing however, can be a very useful tool provided you take the time to build relationships with your subscribers and avoid becoming a spammer. Although many of us send … read more