I’m Now Google Adwords Certified!

Posted in: Marketing, Work on December 11th, 2014

After many years working professionally with Google Adwords, I finally knocked over the Google Adwords Fundamentals and Advanced Search exams. I know some (many?) PPC pros don’t give much weight to Google’s in-house certification – experience is much more valuable – but I have been working with Adwords for over 6 years now, and wanted … read more

Diversify and Thrive: Avoiding the Pitfalls of a One-Eyed Web Strategy

Posted in: Marketing, Work on June 14th, 2012

Some webmasters aspire to a number one ranking in Google like a teenager yearns for a front row seat at a One Direction concert. Whether that’s because of the traffic increase a high ranking can yield or because of the boost to their ego, who knows? But the myopic belief that Search Engine Optimisation and Google … read more