Diversify and Thrive: Avoiding the Pitfalls of a One-Eyed Web Strategy

Posted in: Marketing, Work on June 14th, 2012

Some webmasters aspire to a number one ranking in Google like a teenager yearns for a front row seat at a One Direction concert. Whether that’s because of the traffic increase a high ranking can yield or because of the boost to their ego, who knows? But the myopic belief that Search Engine Optimisation and Google … read more

5 Steps to a Conversion Friendly Website

Posted in: Marketing, Work on March 7th, 2012

So you’ve got yourself a fancy schmancy website with all the bells and whistles, the graphics reminiscent of Van Gogh’s Irises and your content worthy of a Pulitzer. Let’s assume you are generating traffic, you have setup goals in your preferred web analytics tool and you are seeing some conversions (product purchases, lead generations etc). … read more

Google Analytics – Analyse Landing Page Engagement from Facebook Campaign

Posted in: Marketing, Work on May 31st, 2011

Most of us would probably rather pull out our fingernails than delve into the deep dark world of data analysis. So to get you started, we are going to do some hand holding, back massaging and slowly climb into Google Analytics with a simple analysis of a Facebook campaign. Goal: Promote event on Facebook. Gauge … read more

The Beginner’s Guide to Search Engine Optimisation

Posted in: Marketing, Work on May 4th, 2011

A number one ranking on Google is more desirable than a front row seat at the Royal Wedding and in some cases is harder to get. High Google rankings are certainly not passed down through generations, but search engine optimisation (SEO) including links back to your site, quality content and a well constructed website can … read more

Getting Started With Google Analytics

Posted in: Marketing, Work on April 5th, 2011

Web analytics doesn’t always mean hours spent combing through pages of data reports, nor are you required to undertake in depth technical analysis. To get started all that is required is the occasional checking of website data, some quick analysis and quick creation of action plans based on your findings. Web analytics can get also … read more