Persona Profiling and Personalisation: The Future of Marketing

Posted in: Marketing, Work on November 5th, 2012

Your customer types should be the first discussion topic when you are putting together a marketing plan. Sadly; however, when many people identify their customer profile, they give a very broad brush description. “My customers are usually small businesses.” “My customers are usually over 50.” “My customers are high-profile executives.” Let’s be honest, we all … read more