Email Marketing Automation with Insightly and Mailchimp

Posted in: Code, Marketing, Work on December 5th, 2014

Generic email blasting is a “throw shit against a wall and see what sticks” strategy. Instead, drip feeding potential customers personalized information that is relevant to their situation is a much better way to nurture and convert potential customers, and automating these emails frees up the sales team for more important tasks like hosting long lunches and playing Farmville. A … read more

Intial Thoughts on OnStage by MailChimp

Posted in: Marketing, Work on August 20th, 2011

Those who have read my email marketing ramblings over at the Zhoom Blog know that I am a bit of a MailChimp fan. The other day MailChimp launched a pretty cool new service called OnStage, “An App for Collaborative Email Design”. Basically it is a way of showing your email campaigns to colleagues, clients, executives etc without having to send tests. … read more