Generic email blasting is a “throw shit against a wall and see what sticks” strategy. Instead, drip feeding potential customers personalized information that is relevant to their situation is a much better way to nurture and convert potential customers, and automating these emails frees up the sales team for more important tasks like hosting long lunches and playing Farmville. A … read more
I’m a fan of MailChimp, not just because of their great service but because they always seem to be having fun! When I logged in this morning I was greeted by this cool Halloween login screen. Love your work!
Those who have read my email marketing ramblings over at the Zhoom Blog know that I am a bit of a MailChimp fan. The other day MailChimp launched a pretty cool new service called OnStage, “An App for Collaborative Email Design”. Basically it is a way of showing your email campaigns to colleagues, clients, executives etc without having to send tests. … read more