The Concept of Flow: A Convergence of Psychological Immersion and Website Design

Posted in: Academics, Web Design, Work on September 21st, 2012

Flow as a psychological state and flow in relation to the way a website is designed align and shrewd marketers will design websites to create an engaging, immersive experience, thus facilitating psychological flow. Csikszentmihalyi (1997) suggests that flow is an optimal experience, characterised by doing things without thinking; a sense of “time flies”; and an … read more