I’m Now Google Adwords Certified!

Posted in: Marketing, Work on December 11th, 2014

After many years working professionally with Google Adwords, I finally knocked over the Google Adwords Fundamentals and Advanced Search exams. I know some (many?) PPC pros don’t give much weight to Google’s in-house certification – experience is much more valuable – but I have been working with Adwords for over 6 years now, and wanted … read more

The Beginner’s Guide to Search Engine Optimisation

Posted in: Marketing, Work on May 4th, 2011

A number one ranking on Google is more desirable than a front row seat at the Royal Wedding and in some cases is harder to get. High Google rankings are certainly not passed down through generations, but search engine optimisation (SEO) including links back to your site, quality content and a well constructed website can … read more